Creative Director, Brand

Creative Director, Brand

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, on par with color, texture, sound, lighting, and furniture. We call this Scent Design—transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell.

Why Join Pura?

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

Your Role at Pura:

The Creative Director, Brand is the senior creative leader within Pura’s Brand and Marketing organization. Reporting to the Chief Brand Officer, this role serves as the creative visionary responsible for shaping, evolving, and amplifying Pura’s brand identity to ensure it becomes a cultural household name.

This leader will oversee all aspects of brand creative including identity, graphic design, product and lifestyle photography, video, packaging, digital, print, content, activations, and events. They will bring bold, breakthrough ideas to life while ensuring all creative touchpoints elevate brand desirability and drive cultural relevance.

 You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that’s redefining the way people experience scent.

What You’ll Own:

• Serve as the creative visionary, responsible for defining and advancing the Pura brand identity across every consumer touchpoint.
• Lead internal creative and design teams while building best-in-class structures, processes, and talent.
• Partner with a diverse roster of agency partners, freelancers, and creators to deliver breakthrough creative campaigns and assets.
• Oversee all creative production including:
  • Advertising (digital, print, video, OOH)
  • Social content and influencer assets
  • Product and lifestyle photography
  • Packaging design and innovation
  • Digital marketing, e-commerce, and email assets
  • Event, retail, and experiential activations
• Inspire and direct a fast-paced, high-performing creative culture that produces wow-factor work aligned with business priorities.
• Ensure brand consistency and excellence across all channels while pushing forward innovative, culturally resonant ideas.
• Partner cross-functionally with brand strategy, marketing, product, and commercial teams to bring integrated stories to life

Qualifications:

• 10+ years of experience as a Creative Director or senior creative leader for culturally relevant, premium consumer brands.
• Proven track record of building and leading high-performing in-house creative teams while managing top-tier agency and freelance partners.
• Extensive background in art direction, design, and brand building with a strong creative portfolio showcasing work across campaigns, packaging, content, and activations.
• Deep understanding of cultural trends, digital-first creative, and brand storytelling that drives desirability.
• Exceptional leadership and communication skills; able to inspire, mentor, and mobilize teams to deliver world-class creative.
• Fast-paced, hands-on, collaborative leader who thrives in dynamic environments and pushes for breakthrough ideas.

Pura’s Story

We’re passionate about creating spaces that inspire, elevate, and transform everyday life. We believe scent is more than just a pleasant background—it’s an integral part of Scent Design, transforming homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances.

After 10 years of innovation, we’ve been recognized by Inc. and Utah Business as one of the best places to work, and we continue to push the boundaries of technology and fragrance. Join us in our pursuit of reimagining what’s possible with scent design.

Pura’s Culture

Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives.

Join the Pura Team!

We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

*All candidates are subject to a background check.