Senior Staff / Principal Software Engineer (Technical Lead)

Device Platform  ·  Reports to: Kunal Goradia  ·  Full Time  ·  Office / Remote / Hybrid

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent. 

Why Join Pura?

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

Your Role at Pura:

As a Senior Staff / Principal Software Engineer (Technical Lead), you will set the technical direction for the systems that connect, control, and update Pura’s smart fragrance devices, while mentoring engineers and partnering across Product, Firmware, Mobile, and SRE to deliver reliable, scalable device experiences. You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that’s redefining the way people experience scent.

What You’ll Own:

• Technical direction: Define and drive the architecture and roadmap for the Device Platform, from device connectivity to cloud APIs and smart home integrations
• Platform reliability: Own the availability, scalability, and performance of our device-control systems, including incident response and long-term fixes
• Hands-on design and code: Lead design reviews and stay in the code for our most complex, highest-impact systems
• Technical leadership: Mentor engineers at every level and set the standard for code quality, testing, and documentation
• Cross-team alignment: Partner with Product, Firmware, Mobile, and SRE to turn business goals into well-scoped technical plans
• Infrastructure and observability: Guide how we build, deploy, and operate our services on AWS using infrastructure as code, monitoring, and tracing
• Cost and efficiency: Make deliberate tradeoffs between cost, speed, and quality as our device fleet grows

Essential Functions:

• Author and review technical design documents, and drive them to a clear decision.
• Serve as an escalation point for production incidents and lead root-cause analysis.
• Influence engineering-wide architecture and technical standards beyond the team.
• Participate in hiring by interviewing candidates and helping shape the team’s growth.
• Lead and participate in special projects and assignments as required.

Qualifications:

• 15+ years of professional software engineering experience, including significant time leading technical direction for distributed systems or platform teams.
• Proven track record designing, building, and operating large-scale, highly available systems in production.
• Deep, hands-on experience with AWS is a plus.
• Familiarity with any of Go, Elixir, or TypeScript is a plus, as is the ability to work effectively in a polyglot environment.
• Experience managing your own infrastructure with tools such as Terraform, Grafana, and OpenTelemetry is a plus, as is experience with IoT or real-time messaging (e.g., MQTT).
• Demonstrated ability to mentor engineers, influence without authority, and communicate complex ideas clearly to technical and non-technical audiences.
• Bachelor’s degree in Computer Science or equivalent experience.

Pura’s Culture

Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives.

Join the Pura Team!

We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

*All candidates are subject to a background check.