SEO Manager

Pleasant Grove, UT
Full Time
Mid Level

SEO Manager

The Opportunity

Pura, based in Pleasant Grove, UT, has been revolutionizing the fragrance and IOT (internet of things) connected experience in homes (and soon car) for the past several years. We obsess over providing world-class product experiences for our customers, partners, and vendors. We pride ourselves on maintaining a team-based culture of quality, innovation, and frequent growth and development!

We are currently hiring for an SEO Manager position to lead our SEO strategy and execution across our website experiences.

Who you are committed to being:

  • Outcomes focused with a passion for delivering value to the business
  • You are comfortable establishing and evangelizing a desired end state, or outcome, and motivating others to come along
  • You ask detailed and specific questions, understand nuance, and challenge conventional wisdom
  • Ability to deliver results in evolving framework with shifting priorities and technology
  • Strong interpersonal skills and ability to develop and manage relationships with cross functional team members
  • Strong analytical skills with an emphasis on Retail math
  • You thrive in a fast-paced environment that is experiencing incredible growth


What you’ll own:

  • Plan SEO projects, establish realistic timelines, communicate with stakeholders, manage vendor resources, and deliver measurable results
  • Partner with our creative teams to design, plan, create, and share valuable content for current and future Pura Owners
  • Optimize the technical implementation of the website to increase its organic search performance
  • Implement specialized techniques and methods that encourage backlinking to the Pura website
  • Use CRO tools to test new content for the purpose of increasing conversion rates and driving revenue
  • Partner with the Website team to optimize individual web pages to enhance their visibility in organic search results
  • Leverage website tools to publish SEO-optimized content and perform other content setup tasks

Experience you’ll need:

  • 5-7 years of experience in SEO management for a consumer packaged goods company
  • Strong experience with creating a strategic roadmap to deliver our long term SEO goals
  • Experience facilitating cross-functional teams, including vendors, with a strong sense of accountability and how to drive a project forward
  • Demonstrated ability to speak on a technical level and communicate clearly with engineers, designers, copy writers, and data analysts
  • An analytical approach to understanding performance and testing new features for conversion rate optimization
  • Have a strong understanding of HTML and CSS to ensure SEO best practices for all web page development
  • Shopify experience preferred
  • IoT, Health & Wellness, or Fragrance experience preferred

Pura’s Story

Pura—a company that married smart-home technology and fragrance diffusers, all controlled by the Pura app. At Pura, our mission is to create a luxury fragrance experience in each home that can change moods and brighten days. We are partnering with the leading premium fragrance brands, celebrities and lifestyle brands in the industry to bring customers’ favorite scents to their home with the touch of a button. And that’s just the beginning. 

Check out our Founder’s story on our website, and explore the latest amazing fragrance launches on Instagram @pura

Pura started in 2014 and raised a seed round of 4.4M in February of 2020. Pura thrives on hiring or creating the best talent, known as a young and hungry brand that is rapidly becoming a household name around the world.


Join the Pura Team!



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