Sr. Digital Merchandising Manager

Sr. Digital Merchandising Manager

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, on par with color, texture, sound, lighting, and furniture. We call this Scent Design—transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell.

Why Join Pura?

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

Your Role at Pura:

As a Senior Digital Merchandising Manager, you will play a key role in driving Pura’s future by developing the merchandising strategy and calendar, and curating a site experience that strengthens the brand while delivering upon our growth goals. You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that’s redefining the way people experience scent.

What You’ll Own:

• Create and implement digital merchandising strategies to optimize online sales and customer engagement
• Develop and manage the site merchandising calendar, including but not limited to promotions, product launches, and campaigns
• Support with product creation and product lifecycle management for the site, including SKU and content setup within Shopify
• Develop creative briefs aligned with our merchandising calendar, promotions, and priorities to fuel the creation of effective site content from our Design & Copy team
• Manage the planning and execution of online campaigns, promotions, and seasonal launches to drive sales and meet KPIs.
• Monitor competitor activities and e-commerce trends to ensure the digital storefront remains competitive and innovative.
• Partner with UX/UI teams to refine site navigation, search functionality, and mobile responsiveness.
• Tightly monitor SKU-specific site and sales metrics, taking a deep and consistent view of product performance down at the campaign level, traffic by source, conversion etc.
• Use reporting insights to identify trends and suggest recommendations to cross-functional partners like Fragrance, Marketing, Demand Planning, etc.
• Partner with Digital leadership and Digital Product Teams to improve frontend and backend ecommerce functionality as it relates to site merchandising
• Ensure compliance with brand guidelines and maintain consistency across all online touchpoints.
• Manage relationships with external vendors and platforms, such as third-party eCommerce solutions and tools
• Identify opportunities to integrate new technologies or tools that enhance the digital shopping experience.
• Work closely with Inventory Specialist, Demand Planning and Allocation to ensure adequate inventory position
• Collaborate with analytics team members to submit reporting requests that will help you become a category/product expert

Qualifications:

• 5-7 years of experience in site merchandising for a CPG company (subscription business preferred, elements of direct-to-consumer preferred)
• Bachelor’s degree in business, marketing, economics, or equivalent experience
• Experience facilitating cross-functional teams with a strong sense of accountability
• Attention to detail and ability to work independently as well as part of a team
• Experience managing a small team preferred, or proven ability to delegate & manage projects
• Proven track-record of creating and managing effective process
• Analytical, can consider trade-offs and prioritize actions based on data
• Self-starter and ability to effectively manage time to meet and beat deadlines
• Driven and curious; kind and collaborative
• Excellent communication skills, both written and verbal
• Comfortable in Excel, leveraging Microsoft Office Suite, and Google Suite (Sheets, Docs, Slides)
• Shopify experience preferred

Pura’s Story

We’re passionate about creating spaces that inspire, elevate, and transform everyday life. We believe scent is more than just a pleasant background—it’s an integral part of Scent Design, transforming homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances.

After 10 years of innovation, we’ve been recognized by Inc. and Utah Business as one of the best places to work, and we continue to push the boundaries of technology and fragrance. Join us in our pursuit of reimagining what’s possible with scent design.

Pura’s Culture

Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives.

Join the Pura Team!

We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

*All candidates are subject to a background check.