Digital Merchandising Specialist
Join Us at Pura—Reimagining Fragrance for the Future
At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.
We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, on par with color, texture, sound, lighting, and furniture. We call this Scent Design—transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell.
Why Join Pura?
Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.
Your Role at Pura:
As a Digital Merchandising Specialist, you will play a key role in developing a compelling site experience that will entice our owners and prospective customers to engage with the Pura brand and its products. You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that’s redefining the way people experience scent.
What You’ll Own:
- Work alongside merchandisers, website developers, finance, operations, and marketing counterparts to execute a category merchandising strategy on-site–including, but not limited to promotions, product launches and updates, and marketing campaigns – to drive Direct-to-Consumer sales
- Manage tactical product lifecycle for the site, including SKU and content setup within Shopify
- Adjust product positioning on site and take a lead in campaign SKU curation in accordance with Direct-to-Consumer objectives and inventory positions
- Execute strategies that align with category P&L and growth targets
- Work closely with Inventory Specialist, Demand Planning, and Allocation to ensure adequate inventory positions
- Work closely with Analytics team members to submit reporting requests that will help you become a category/product expert
- Tightly monitor SKU-specific site and sales metrics, taking a deep and consistent view of product performance down at the campaign level, traffic by source, conversion etc.
- Use reporting insights to identify trends and suggest recommendations to cross-functional partners like Fragrance, Marketing, Demand Planning, etc.
- Partner with Digital leadership and Digital Product Teams to improve frontend and backend ecommerce functionality as it relates to site merchandising
Essential Functions:
- Manage curating PDP’s, PIM, collection pages, landing pages, assets, site sorts, & staging reviews for Pura on desktop, mobile, and App, as well as related third-party experiences
- Lead and participate in special projects and assignments as required
Qualifications:
- Bachelor’s degree in business, marketing, economics, or equivalent experience
- 1-3 years of experience in digital merchandising for a CPG or retail company (subscription business preferred)
- Experience facilitating cross-functional teams with a strong sense of accountability
- Attention to detail and ability to work independently as well as part of a team
- Ability to follow and create process
- Analytical, can consider trade-offs and prioritize actions based on data
- Self-starter and ability to effectively manage time to meet and beat deadlines
- Driven and curious
- Excellent communication skills, both written and verbal
- Comfortable with basic elements in Excel, leveraging Microsoft Office Suite, and Google Suite (Sheets, Docs, Slides)
- Shopify experience preferred
Pura’s Story
We’re passionate about creating spaces that inspire, elevate, and transform everyday life. We believe scent is more than just a pleasant background—it’s an integral part of Scent Design, transforming homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances.
After 10 years of innovation, we’ve been recognized by Inc. and Utah Business as one of the best places to work, and we continue to push the boundaries of technology and fragrance. Join us in our pursuit of reimagining what’s possible with scent design.
Pura’s Culture
Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives.
Join the Pura Team!
We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you.
Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
*All candidates are subject to a background check.