Sr. CRM Strategist - Owner Engagement

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, on par with color, texture, sound, lighting, and furniture. We call this Scent Design—transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell.

Why Join Pura?

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

Your Role at Pura:

We are seeking an experienced Senior CRM Strategist to champion our next phase of lifecycle marketing growth. In this strategic-technical hybrid role, you’ll lead customer data activation, manage critical martech infrastructure, and shape journey strategy across channels. Your mission: enable scalable, personalized, and high-impact messaging that deepens customer engagement and drives retention, activation, and monetization. 

You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that’s redefining the way people experience scent.

What You’ll Own:

• Champion CRM Vision & Growth
  • Advocate for CRM as a strategic revenue driver by advancing lifecycle tactics across email, SMS, mobile, and paid media.
  • Shape roadmap initiatives that maximize customer lifetime value and cross-sell performance.
• Data-Driven Segmentation & Personalization
  • Build hyper-targeted audience segments using first-party data, behavioral signals, and AI-enriched customer profiles.
  • Design and optimize bespoke customer journeys for onboarding, winback, churn prevention, and loyalty programs.
• End-to-End Data Activation
  • Own the full intake-to-activation lifecycle, including reverse-ETL pipelines and audience provisioning across platforms (Segment, Braze, Meta Ads, Google Ads).
  • Partner with Product and Engineering to scale event instrumentation and profile enrichment for improved targeting.
• Platform Administration & Optimization
  • Serve as system administrator for Segment CDP and Braze, governing access control, feature rollout, QA workflows, and performance tuning.
  • Ensure high data integrity and campaign deliverability, including sender reputation management and journey QA.
• Cross-Functional Collaboration
  • Act as a connective tissue between Marketing, Product, Engineering, Data, and Support to align on martech goals and address data or platform escalations.
  • Translate business needs into scalable technical requirements and prioritize platform improvements.
• Team Enablement & Upskilling
  • Create CRM playbooks, documentation, and training to elevate cross-team CRM literacy and improve self-service capabilities

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
• 5+ years in CRM, lifecycle marketing, or martech strategy with a track record of scaling sophisticated messaging programs.
• Deep familiarity with Segment CDP or equivalent cloud-based CDPs, including identity resolution and event schema design.
• Hands-on experience with Braze or similar Customer Engagement Platforms (e.g., Iterable, Salesforce Marketing Cloud).
• Proficient in campaign QA, journey logic, modular templating (HTML, Liquid), and multi-channel orchestration (email, push, SMS, in-app).
• Working knowledge of reverse ETL pipelines, data enrichment, and activation into ad platforms (Meta, Google Ads).
• Strategic mindset with a strong technical backbone—able to roadmap, operationalize, and optimize CRM systems and initiatives.
• Proven cross-functional collaboration chops with Product, Engineering, and Data orgs.
• Exposure to AMP for Email, dynamic scripting, or personalization via AI-powered content tools.
• Martech migration experience (e.g., CDP/ESP replatforming).
• Comfort leading platform evaluations, RFPs, or pilot testing of new lifecycle tools.

Pura’s Story

We’re passionate about creating spaces that inspire, elevate, and transform everyday life. We believe scent is more than just a pleasant background—it’s an integral part of Scent Design, transforming homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances.

After 10 years of innovation, we’ve been recognized by Inc. and Utah Business as one of the best places to work, and we continue to push the boundaries of technology and fragrance. Join us in our pursuit of reimagining what’s possible with scent design.

Pura’s Culture

Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives.

Join the Pura Team!

We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

*All candidates are subject to a background check.