Assistant General Counsel

Assistant General Counsel 

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, on par with color, texture, sound, lighting, and furniture. We call this Scent Design—transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell.

Why Join Pura?

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

Your Role at Pura:

The Assistant General Counsel will report to the General Counsel and play a critical role in providing legal guidance and providing operational support to Pura.This position involves advising on a wide range of legal matters, including regulatory compliance, intellectual property, contracts, policy implementation, and corporate governance. In short, this position entails being a corporate generalist with future opportunity to partially specialize, if desired. You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that’s redefining the way people experience scent.

What You’ll Own:

• Product Compliance:
• Provide strategic legal advice to the company's leadership and business units on matters related to consumer products 
• Ensure compliance with federal, state, and local laws and regulations governing marketing, data privacy, product labeling, and distribution of consumer products.
• Monitor changes in laws and regulations affecting the consumer products industry and advise the company on necessary adjustments.
• Contract Management:
• Draft, review, and negotiate a wide variety of contracts, including but not limited to: SaaS, advertising and media, vendor agreements, influencer marketing, trademark licensing, employment.
• Spearhead the implementation of Pura’s contract management system
• Train business units on the use of contract management system
• Intellectual Property Disputes and Portfolio Management:
• Assist in the management of Pura’s intellectual property portfolio, including trademarks, patents, and copyrights
• Work with external counsel in handling intellectual property disputes
• Litigation and Dispute Resolution:
• Oversee and manage litigation and dispute resolution 
• Work with external counsel to ensure effective and efficient resolution of legal matters.
• Corporate Compliance:
• Draft and update policies on a wide range of matters such as: employee records retention, travel, reimbursements, contract execution authorization, handling consumer data, etc.

Qualifications:

• Juris Doctor (JD) degree from an accredited law school.
• Active membership in good standing with a state bar, Utah preferred.
• Minimum of 4-6 years of legal experience, with a significant portion in the consumer products industry.
• Extensive knowledge of laws and regulations governing the consumer products industry and corporate law.
• Proven experience in contract negotiation, intellectual property management, litigation, and general corporate legal matters
• Strong analytical, problem-solving, and decision-making skills.
• Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams.
• High ethical standards and professional integrity.

Pura’s Story

We’re passionate about creating spaces that inspire, elevate, and transform everyday life. We believe scent is more than just a pleasant background—it’s an integral part of Scent Design, transforming homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances.

After 10 years of innovation, we’ve been recognized by Inc. and Utah Business as one of the best places to work, and we continue to push the boundaries of technology and fragrance. Join us in our pursuit of reimagining what’s possible with scent design.

Pura’s Culture

Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives.

Join the Pura Team!

We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

*All candidates are subject to a background check.