Corporate Planning & Strategy Analyst

Corporate Planning & Strategy Analyst

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, on par with color, texture, sound, lighting, and furniture. We call this Scent Design—transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell.

Why Join Pura?

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

Your Role at Pura:

The Corporate Planning & Strategy Analyst will play a key role in supporting the development and execution of business strategies by providing critical insights and analysis. This role requires a detail-oriented individual with a strong analytical mindset, capable of synthesizing data and market trends to inform strategic decisions. The successful candidate will work closely with senior team members to ensure strategic alignment across various business units and contribute to the overall growth of the organization. 

You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that’s redefining the way people experience scent.

What You’ll Own:

• Strategic Analysis and Forecasting
• Conduct comprehensive market research and analysis to identify trends, opportunities, and competitive dynamics.
• Gather, analyze, and interpret data from multiple sources to provide actionable business insights.
• Stay current with industry trends and best practices to continuously enhance analytical capabilities and strategic thinking.
• Scenario Planning and Risk Analysis
• Assist in the development and evaluation of business strategies, including market entry, product development, and competitive positioning.
• Support the development of business cases and financial models to assess the viability and impact of strategic projects.
• Data Driven Decision-Making
• Prepare detailed reports, presentations, and dashboards to communicate findings and recommendations to senior management.
• Cross Collaboration
• Collaborate with cross-functional teams to ensure strategic initiatives are aligned with business objectives and goals.
• Monitoring and Reporting
• Monitor key performance indicators (KPIs) and provide regular updates on the progress of strategic initiatives.

Essential Functions:

• Own Corporate Long Term Planning process, including proper cross-functional collaboration to assist in Pura’s short term planning process, 
• Very proficient in planning/forecasting and has experience in the area
• Has experience working with other team members to incorporate key business trends into their model, can clearly communicate the “why’s” and “how’s” of their model
• Act as Strategy Analyst to supporting teams (sales team & subscriptions team)
• Attend all team meetings
• Support data analysts / team leads with analytical work, providing value and achieving targets of key KPIs
• Support alignment of team priorities with broader corporate strategy, providing effective feedback loop to team members and team senior leadership
• Support Ad-hoc strategy projects as they come up.

Qualifications:

• Bachelor's degree in Business, Economics, Finance, or a related field. Advanced degree or relevant certifications are a plus.
• 2-4 years of experience in business analysis, strategy, consulting, or a related field.
• Strong analytical and problem-solving skills, with the ability to interpret complex data and market trends.
• Proficiency in data analysis tools and software (e.g., Excel, DOMO, Tableau, Power BI).
• Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
• Proactive and self-motivated, with a passion for continuous learning and professional development.
• Ability to work collaboratively in a team environment and build strong relationships across the organization.

Pura’s Story

We’re passionate about creating spaces that inspire, elevate, and transform everyday life. We believe scent is more than just a pleasant background—it’s an integral part of Scent Design, transforming homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances.

After 10 years of innovation, we’ve been recognized by Inc. and Utah Business as one of the best places to work, and we continue to push the boundaries of technology and fragrance. Join us in our pursuit of reimagining what’s possible with scent design.

Pura’s Culture

Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives.

Join the Pura Team!

We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.