Retail Demand Planning Manager

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, on par with color, texture, sound, lighting, and furniture. We call this Scent Design—transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell.

Why Join Pura?

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

Your Role at Pura:

The Retail Demand Planner will own the end to end retail demand forecast for assigned accounts and product categories, translating account insights, historical performance, and commercial plans into clear, data-driven demand signals
This role goes beyond maintaining a forecast, the ideal candidate will influence decisions, challenge assumptions, and help the business understand what’s driving demand, where risks exist, and how to plan ahead.

Essential Functions:

Demand Planning & Forecast Ownership

• Own and maintain an 18 to 24 -month rolling retail demand forecast across B2B accounts, channels, and product categories
• Synthesize complex data sets—including historical sell-through, seasonal volatility, and macro-market trends—to produce high-granularity forecasts at the SKU, account, and channel levels. 
• Incorporate new launches, discontinuations, promotional events, and retailer programs into the demand plan
• Establish and lead a rigorous Forecast Accuracy (FA) and Bias auditing process, utilizing Root Cause Analysis (RCA) to identify drivers of variance and implementing corrective actions to stabilize the supply chain. 
• Act as a strategic advisor to Commercial and Supply Chain leaders, quantifying demand risks and opportunities through scenario modeling to support agile decision-making and optimal inventory positioning. 

Cross-functional Collaboration

• Partner closely with commercial team to understand account strategies, retailer behavior, and upcoming initiatives
• Collaborate with Supply Planning and Operations to align demand with inventory, capacity, and lead time constraints
• Serve as the demand planning point of contact for assigned retail accounts

Qualifications:

• Bachelor’s degree in Supply Chain Management, Business Administration, Engineering or related field.
• 5-7 years of demand planning experience, preferably in retail or consumer goods.
• Strong Excel skills (advanced formulas, pivot tables, lookups; comfortable working with large datasets)
• Proven experience managing SKU level forecasts across multiple retail accounts
• Ability to synthesize data, commercial input, and assumptions into a cohesive demand plan
• Strong communication skills with the ability to explain complex data
• Experience in a high-growth, fast-changing environment
• Experience with Target, Amazon, Ulta, and Grocery Planning preferred
• Familiarity with forecasting or ERP tools (e.g., NetSuite, Netstock, BI Dashboards)

Pura’s Story

We’re passionate about creating spaces that inspire, elevate, and transform everyday life. We believe scent is more than just a pleasant background—it’s an integral part of Scent Design, transforming homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances.

After 10 years of innovation, we’ve been recognized by Inc. and Utah Business as one of the best places to work, and we continue to push the boundaries of technology and fragrance. Join us in our pursuit of reimagining what’s possible with scent design.

Pura’s Culture

Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives.

Join the Pura Team!

We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

*All candidates are subject to a background check.