Director of eCommerce

Remote
Full Time
Senior Manager/Supervisor

The Opportunity

Pura is looking for an experienced, dynamic, and creative Director of eCommerce to join its team. As the Director of eCommerce, you will be responsible for leading Pura.com merchandising and optimization strategies across acquisition, retention and subscription business priorities.  The ideal candidate must have a proven record of driving revenue with a close eye on profitability. You must also be relentlessly pursuing new ways to optimize the online experience and tell our brand story in the most genuine way.

This role reports into the Revenue Organization and is a master of blending art and science. You combine creative thinking and analytics to deliver an industry-leading experience across our digital platforms. You're also always on the lookout for the latest digital commerce trends. 

You will serve as a critical change agent, providing insights that drive new ideas. You will need to dig deep into data to craft critical objectives, strategies and tactics, and then turn insights into action to drive results. 

What you’ll own:

  • The Director of eCommerce will be responsible for leading and managing the Pura.com channel consisting of highly-motivated merchandisers and optimization leads
  • Develop and execute the eCommerce strategy and growth plan with a focus on revenue and ARR. Subscription experience is a plus.
  • Responsible for daily ecommerce operations including, online merchandising, promotion, and content execution
  • Partner with Finance, Data, Rev Ops and various functions, to enhance our forecasting and reporting tools, and introduce a new level of accountability and transparency
  • Build and develop our eCommerce team with a strategic long-term outlook including new channels, international, etc
  • Collaborate with the marketing team to develop plans and track marketing calendars 
  • Establishes and determines key objectives and KPIs for conversion rate optimization through site journeys, site experience enhancements, photography, digital merchandising, and consumer satisfaction 
  • Direct the site roadmap to achieve brand and revenue goals through internal partnerships (i.e. UX, CRM, Creative) rooted in analytics, user testing and strategic integrations to bring the best consumer-centric experience to life

Experience you’ll need:

  • 10+ years of online sales experience and 3+ years as a team lead or people manager.
  • Consumer tech, beauty and subscription business experience is a plus.
  • Proven track record activating brand storytelling online and managing Seasonal / Holiday pace while driving results.
  • Proven experience and knowledge of Digital Marketing side of ecommerce, hands-on experience with paid, SEO, SEM, A/B testing, landing page optimization, conversion rate optimization, and web analytics (GA)
  • Extensive track record of working cross-functionally with Merchandising, Retail Stores, Marketing, CRM, Fulfillment, Customer Service, IT and Digital Ops/Technology and external vendors
  • Expertise across major digital platforms and curiosity for the next.
  • Ability to identify key metrics to drive success, measure KPIs, synthesize/socialize understanding and drive initiatives to completion.
  • Excellent communication, collaboration, negotiation and planning skills; demonstrated success in influencing & communicating ideas to various business partners.
  • Experience thriving in a fast-paced, high growth environment.
  • Proactive, with a strong sense of ownership and accountability.

Pura’s Story

Pura—a company that married smart-home technology and fragrance diffusers, all controlled by the Pura app. At Pura, our mission is to create a luxury fragrance experience in each home that can change moods and brighten days. We are partnering with the leading premium fragrance brands, celebrities and lifestyle brands in the industry to bring customers’ favorite scents to their home with the touch of a button. And that’s just the beginning. 

Check out our Founder’s story on our website, and explore the latest amazing fragrance launches on Instagram @pura. 

Pura started in 2014 and raised a seed round of 4.4M in February of 2020. Pura thrives on hiring or creating the best talent, known as a young and hungry brand that is rapidly becoming a household name around the world.

Join the Pura Team!


 
Share

Apply for this position

Required*
Apply with Indeed
We've received your resume. Click here to update it.
Attach resume or Paste resume
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status


Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Human Check*