Sr. UX Researcher

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, on par with color, texture, sound, lighting, and furniture. We call this Scent Design—transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell.

Why Join Pura?

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

Your Role at Pura:

This incoming Sr. UX UXR will oversee user research for the entire UX team, helping identify high-priority unknowns and influence strategy through key insights and findings. The ideal candidate will have a strong background in conducting qualitative and quantitative research and translating insights into actionable recommendations. You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that’s redefining the way people experience scent.

What You’ll Own:

• Conduct user research in our highest-priority and strategic spaces to gather insights on user needs, preferences, sentiment and behaviors related to our products.
• Establish and help prioritize a quarterly UXR roadmap that directly influences/informs the core strategic roadmap we design against. 
• Develop and execute research plans, including user interviews, surveys, usability testing, and contextual inquiries.
• Collaborate with cross-functional teams, including product designers, engineers, and marketers, to ensure research insights are integrated into the product development process.
• Analyze and synthesize research data to generate actionable insights and recommendations.
• Create clear and concise research reports and presentations to communicate findings to stakeholders.
• Establish best practices and processes for UXR, guiding the UX team on how to conduct their own studies when possible. Scaling the UXR practice on our team.
• Optimizing our research studies with in-person participants visiting our office.
• Stay updated on industry trends, emerging technologies, and best practices in user research and product development.
• Advocate for user-centered design principles throughout the project lifecycle.

Qualifications:

• Bachelor’s or Master’s degree in Human-Computer Interaction, Psychology, Anthropology, or a related field.
• 10+ years of experience in user research, preferably with experience in consumer electronics, shopping or technology products.
• Strong expertise in qualitative and quantitative research methodologies.
• Strong understanding of human-centered design principles.
• Excellent communication and collaboration skills.
• Ability to manage multiple tasks and prioritize effectively in a fast-paced environment.

*This role is Remote or Hybrid (Pleasant Grove, UT, USA)

Pura’s Story

We’re passionate about creating spaces that inspire, elevate, and transform everyday life. We believe scent is more than just a pleasant background—it’s an integral part of Scent Design, transforming homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances.

After 10 years of innovation, we’ve been recognized by Inc. and Utah Business as one of the best places to work, and we continue to push the boundaries of technology and fragrance. Join us in our pursuit of reimagining what’s possible with scent design.

Pura’s Culture

Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives.

Join the Pura Team!

We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.